Bicknells Price Promise


Did you know that because Bicknells are jewellery manufacturers you automatically enjoy a whopping 40% saving onretail jeweller prices! However, we like to go that extra mile and are committed to offering the very best prices to our customers.  

Bicknells Jewellers Price Promise

Bicknells Price Promise

If you find any of our branded jewellery or watches at a lower advertised price elsewhere, we will look to provide a like for like quote for you. This promise is subject to the following criteria:

  • It is an identical product that is in stock.
  • The retailer you are matching against is an authorised stockist.
  • The price may be advertised online or in-store, providing that the retailer has a physical store in the UK.
  • The Bicknells Price Promise is not available against online only retailers

If you are quoted a cheaper price for an Engagement Ring, Wedding Ring or Diamond Jewellery Piece that you see on our website please provide us with an official quote from the retailer and we can look to provide a like for like quote.

This quote will take into account the product style, metal type and gram weight, diamond specification and qualityand bespoke features.

Please contact us for more information or if you are unsure how to use our price promise and we will be more than happy to help. 


  1. For the Bicknells Price Promise to apply, the product must be identical (i.e. same brand, model, style, colour and finish), not damaged, not pre-owned and sold directly through an authorised stockist in the UK in £GBP.
  2. For Diamond Engagement Rings we require a quote of the exact Diamond Certification, Quality and Specification and Approximate Gram weight of the Ring in the Metal chosen along with a written quote from the retailer or a screenshot of the website page in order to provide an accurate price match. 
  3. For Wedding Rings we require an approximate gram weight of the ring in order to quote a like for like price. 
  4. The Bicknells Price Promise cannot be used in conjunction with any other Bicknells promotion, or discount offer.
  5. The Bicknells Price Promise is available on items which are currently held in stock by an authorised retailer, available for purchase immediately (for delivery within 2-3 days). Products that have to be ordered, or which specify a delivery time of a week or more will be quoted separately.
  6. The Bicknells Price promise cannot be applied to custom or bespoke products. We are more than happy to provide a quote based on prices obtained form other retailers.
  7. The Bicknells Price Promise is not available to business customers. We restrict our Price Promise on each item to one per customer.
  8. Some authorised retailers will promote branded products at a lower price in certain local stores. In these cases the Bicknells Price Promise is also available in stores in the same vicinity (15 mile radius).
  9. Interest Free Credit is not available on Price Promise purchases. Please ask in store to see if there is an alternative offer available.
  10. The Bicknells Price Promise will not apply if the selected authorised stockist or branch of a stockist is in administration or closing down. Nor will the Bicknells In-Store Price Promise apply if the purchase is made in an outlet store.
  11. Items sold as part of any product bundles at discounted prices or with free items (i.e. buy one get one free) will not be matched.  Please ask in store to see if there is an alternative offer available.
  12. The Bicknells Price Promise cannot be used on orders placed using Insurance cards or gift cards purchased from a third party.
  13. The Bicknells Price Promise cannot be used to match Tax Free Shopping or Duty Free prices.
  14. The Bicknells Price Promise cannot be used to match online only retailers. A retailer must have a high street presence to be eligible for price matching.
  15. All in-store Price Match needs to be within 15 miles of the store the Price Match is requested in.