G.L Bicknell & Sons (commonly known as "Bicknells") is a family run jewellery business manufacturing and selling directly to the public. Bicknells started back in 1979 in the famous Jewellery Quarter of Birmingham, UK and we are still in the same location today where we have since grown steadily building upon an excellent reputation for high quality and service.

Diamond in palm of handLooking at a diamond through a loupe.

Our Speciality

Certified diamonds are our speciality and we have a wealth of knowledge and experience in working with this precious stone. Adam Bicknell is a Certified Diamond Grader of the "HRD" (Diamond High Council - Hoge Raad voor Diamant) and a Polished Diamond Grader of the '"IGI" (International Gemological Institute), two of the highest independent diamond grading laboratories in the world. Adam's professional opinion on diamonds is very well- respected and renowned.

As we are one of only a very small amount of jewellers based in the Jewellery Quarter that has its own in-house certified diamond grader, this gives you, the customer, more reassurance that the diamonds being used are of the very highest standard.

Phoenix Cut™

We are the only Jewellers in Birmingham to offer the exclusive range of Phoenix Cut™ rings and jewellery. The Phoenix Cut™ diamond with its 89 perfectly polished facets is cut from the finest selection of pure white diamonds, this allows more light to pass through producing amazing brightness and sparkle. This makes the jewellery very special when compared to other precious stones, shop for  Phoenix Cut™ diamond jewellery.


Unlike a lot of our competitors, we also have our own in-house workshop with highly experienced Master Craftsmen and CAD designers offering a bespoke jewellery service. as well as carrying out repairs and resizing. Please see our workshop page for more information.

Customer Satisfaction

Our customers are very important to us and we always like to listen to their needs, offer advice and let them decide on a purchase without feeling pressured. We are proud of our reputation and we like to think our customers are too...

We have been using G L Bicknell for 20+ years and can thoroughly recommend them. Nothing is too much trouble for whichever member of staff you deal with. I have had custom pieces made as well as buying from their stock and everything has been to the highest quality and at a brilliant price. A lot of the retailers in Birmingham's Jewellery Quarter sell imported, low-quality items, but at Bicknells you can be sure of the best.
Susan Wilkes, December 2015

More or our customer reviews can be found at Trust Pilot where we have a score of 9.7 out of 10 for customer service.

Guilds & Associations

We are proud to belong to the following;

  • British Jewellers Association
  • Platinum Guild
  • The Birmingham Jewellery Quarter Association

Our diamonds are conflict-free

Conflict Diamonds are uncut or rough diamonds used by African rebel movements or their allies to finance conflict aimed at undermining legitimate governments. Thankfully, the number of conflict diamonds have always been very small.

Bicknells never knowingly source diamonds that we believe have come from these combat zone's which have fuelled and funded a civil war and gross abuses against the civilian population. Any of our diamonds sourced from Africa have the Kimberley Process Certification Scheme (KPCS) as proof that they are conflict-free.