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The Genuine Story

We are proud to be able to sell miniature charms, pendant, earrings and egg boxes produced and designed by ALFABERGE, located in St. Petersburg, Russia. The product range is wide and includes original designs by the Great Russian jeweller Carl Fabergé who was famous for the jewellery he created for the Russian Tsar. His atelier was famous for the eggs which he manufactured for the Russian Tsar from the finest precious metals and diamonds. Accordingly, ALFABERGE has made the egg in the style of Carl Fabergé its company symbol and continues the tradition of the great jeweller.

The company's exquisite jewellery is made of silver or gold and decorated with gold, enamel, crystals, zircon or diamonds. ALFABERGE's own collection ismodern and is influenced by the current trends in the market, while Carl Fabergé's original design is timeless and breathes royalty. ALFABERGE and Carl Fabergé designs are today worn by women in all ages around the world

Carl Fabergé

The Fabergé family came from France and were protestants. When Louis XIV put an end to religious freedom in France, Carl Fabergé's ancestors fled the persecution of the Catholic church and went into hiding in Germany, until the country was conquered by Napoleon. After this the family moved first to Estonia, where Carl's grandfather worked as a carpenter, and then to St. Petersburg. Carl's father, Gustav Fabergé, was born in 1814 in Estonia and trained as a goldsmith with Andreas Ferdinand Spiegel and Johann Wilhelm Keibel in St. Petersburg. Gustav Fabergé became a master jeweller and shortly afterwards in 1842 he founded a jewellery company under his own name, married Charlotte Jungstedt, who was the daughter of a Danish painter and started a family. Carl Fabergé, born in 1846, attended a private school in Germany and then the school of commerce in Dresden, After travelling around Europe he began studying at the house of Friedman, a goldsmith in Frankfurt. At the age of 26 he returned to St. Petersburg and took over his father's business.



The goldsmith, jeweller, designer, restaurateur and entrepreneur Carl Fabergé transformed the small atelier into the largest jewellery company in the entire Russian Empire and one of the largest in the world. The company had branches in Moscow, Odessa, Kiev and London. In 1885 Carl Fabergé became court jeweller to the Russian Tsar. His company was awarded numerous international prozes and diplomas. Almost all the royal families in Europe and even the King of remote Siam were Fabergé's customers. During this period Carl Fabergé's family grew. He married Julia Jakobs and they had four sons: Eugene, Agaton, Alexander and Nicholas. All four sons followed in their father's and grandfather's footsteps. After the 1917 Russian revolution, Fabergé was forced to close his company and in 1918 and he died in Switzerland on 24th September 1920.

As a young jeweller Carl Fabergé believed in the principle that a product's value is determined by its design and quality and not by the value of the precious metals and stones used to make it. When the master designed products using precious stones, this was for decorative purposes. Production techniques for different types of enamel were developed by Fabergé's atelier and this remained his greatest achievement, which allowed him to produce products of perfect quality. In the 1880s Carl Fabergé reached the heights of success and the Pan-Russian Exhibition in Moscow in 1882 he was awarded a gold medal for his jewellery work. In the Same year, Carl's younger brother Agaton joined the company and extended the product range to include Easter eggs, small animals, human figures, flowers and plants. In 1885 the Tsar discovered the high quality of Fabergé's products and on 1st May 1885 he made Fabergé a court supplier and placed the first order for Easter eggs. In 1890 Fabergé was appointed court appraiser and in 1894 the company received and order form Nicholas II to manufacture a stunning pearl and gold necklace (valued at 166,500,000 roubles or around £40 million) for the then Princess Alice von Hessen-Darmstadt who became Tsarina Alexandra Feodorovna. After this Fabergé was awardedgold medals at all the international exhibitions and fairs where he exhibited. During the company's history it manufactured over 150,000 items of jewellery and the atelier employed more than 50 master jewellers who were appointed by the master himself.

The Genuine Story Continues...

ALFABERGE's mother company ALFA in St. Petersburg was founded on 16th December 1992. Starting a new jewellery business directly after the fall of communism was a risky venture and the market at the time was overloaded with different types of jewellery. Since the ALFABERGE has grown from a tiny firm founded in the early days of Russia's market reform into one of the largest jewellery companies in Russia. Today ALFABERGE's mater jewellers are considered to be some of the foremost in Russia. They are continuing the traditions of Russia and St. Petersburg and creating jewellery and decorative objects which are already considered to be works of art. The company's products combine goos taste with Russian culture and aroused major interest on the global market. The extensive product range includes all genres and types of jewellery and stones. The design of the jewellery reflects both modern and classic trends and fashions. The beauty, luxury and exclusivity of the company's products have a universal appeal.

ALFABERGE exhibits at all the major Russian and international jewellery fairs and takes part in competitions in which its master jewellers have won numerous diplomas, prizes and awards. In 2003 there of the company's master jewellers were awarded the Russian state's medal "for services to their country". In 2004 the company was recognised as the best jewellery producer in Russia. The year after ALFABERGE recived the prestigious "international Arch of Europe Gold Ward" for the highest quality production, professionalism and technology at the International Quality Convention in Germany.



The Company's collection is extensive, with an emphasis on miniature charms, pendants, earrings and egg boxes designed by the Great Russian jeweller Carl Fabergé. Accordingly, ALFABERGE has made the egg of Carl Fabergé its company symbol and continues the tradition of the great jeweller. The company's exquisite jewellery is made of silver or gold and decorated with gold, enamel, crystals, zircon or diamonds. ALFABERGE's own collection is extensive and new designs are constantly being added. In addition the company had recreated around 80 eggs designed by Carl Fabergé's ateler in the 19th century.

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